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ABOUT US

START WITH WHAT'S RIGHT WITH YOU
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At Strength Synergy, we believe your best work starts when you stop trying to fix what’s wrong with you — and start working from what’s already strong.

 

This isn’t a cliché. It’s a science-backed approach rooted in the Strengths Movement, inspired by the groundbreaking work of psychologist Donald Clifton, who asked:

 

“What would happen if we focused on what is right with people, instead of what is wrong?”

 

Since then, strengths-based thinking has transformed how we approach performance, leadership, and team development — and Strength Synergy has been part of that global evolution for nearly two decades.

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Curious where to begin?

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We’ll help you choose the right starting point — whether it’s profiling your team, measuring engagement, or mapping strengths to roles.

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Strengths, Evolved

From Strengths to DRIVE

Our founder, Dries Lombaard, helped pioneer the Strengths movement across Africa and internationally. But we’ve never stood still. Today, our work is enhanced by new tools and deeper insights.

 

We now integrate:

 

  • Strengths-based coaching and consulting

  • Motivation profiling through EngagementFit DRIVE

  • Role matching through EngagementFit TalentNav

  • Team and culture engagement through our SG21 Tool

  • Scalable development through our online LMS platform

 

This gives our clients a powerful ecosystem and cultural development — not just to understand people better, but to create environments where people stay energised, connected, and engaged.

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WHAT WE USE

We don’t deal in theory. We build tools and experiences that work in real teams, under real pressure.

SG21 Engagement Tool

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Our proprietary engagement tool that measures team and organisational health across 5 pillars and 21 key indicators — helping you pinpoint what’s working and where energy is being lost. Fully integrates with DRIVE profiling for richer, action-ready insight.

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EngagementFit DRIVE Profiling

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A groundbreaking system that identifies your core motivational Drives — what energises you, what drains you, and what you need to stay sustainably productive. With 29 unique Drives, this tool is a game-changer for teams, leaders, and entire cultures.

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EngagementFit TalentNav

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A recruitment companion tool that maps the right people to the right roles — based on internal energy and motivational alignment, not just skills and experience. Designed for hiring, internal mobility, and succession planning.

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Strength Synergy LMS Platform

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​An online learning platform hosting a range of development journeys — from DRIVE-based growth tracks to team training and leadership development. Self-paced, interactive, and customisable for individuals or entire organisations.

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EngagementFit DRIVE​

DRIVE is a psychological profiling tool that identifies a person’s most natural and energising way of contributing at work. It highlights the roles individuals are driven to play, based on their internal motivations — not just their skills or personality. DRIVE helps teams unlock real performance by aligning people with roles and environments where their energy is high and sustainable.​

WHO WE WORK WITH

We’ve partnered with organisations across industries and continents — from global banks and insurance giants to construction companies, tech startups, schools, and humanitarian NGOs. Our work spans the boardroom and the building site, the classroom and the corporate office — because human energy is everywhere, and it matters everywhere.

But no matter where we go, we begin with one core belief: every person and every team is unique — and your solution should be too.

We don’t do copy-paste consulting. We don’t force-fit generic models or hand you off-the-shelf frameworks that weren’t designed with your people in mind. Instead, we listen. We assess. We understand. And then we co-create solutions that actually fit — tools, insights, and strategies tailored to your context, culture, and goals.

Whether we’re helping a leadership team in Dubai align around a new strategy, supporting a school in Johannesburg with team dynamics, or guiding a construction firm in Doha through growth pains, our approach remains the same: authentic alignment that unlocks real energy and performance.

Ready to work with us?

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The DRIVE Approach

What is DRIVE?

 

DRIVE stands for Dominant Roles in Various Environments — a breakthrough profiling approach that reveals what energises people most at work. Unlike traditional personality tests or skills assessments, DRIVE uncovers the natural contribution individuals bring to teams and leadership. It identifies the roles people instinctively take on when they are at their best — and what drains them when they’re not.

 

Why DRIVE?

 

In fast-changing organisations, knowing what people can do isn’t enough. You need to understand what they’re driven to do — and why that matters for performance, engagement, and culture. DRIVE gives leaders and teams a shared language to unlock energy, reduce friction, and place people where they contribute most.

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          Real transformation happens when insights are connected, not scattered.

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What Makes DRIVE Different?

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  • Fast to Complete. Deep in Insight. DRIVE takes just 30 minutes, but provides a detailed map of someone’s top energising roles — and those they find draining.

  • Actionable at Every Level. From strategic leadership decisions to day-to-day team dynamics, DRIVE turns insight into impact.

  • Beyond Personality. DRIVE is about contribution — not just traits, preferences, or communication styles.

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